Squeezyfruit was a group project that I was a part of while still studying at Billy Blue College Of Design in 2009. The assignment in brief was to create a product or service. As part of the project we were required to research both the business side of pitching a product as well as the design aspect of this task; much research was done in order to write a complete business plan before starting to visualise our product.

We chose to create a line of smoothies targeted towards children in order to take advantage of the illustrative talents of our group. The final product was named Squeezyfruit (due to the chosen packaging format). The work involved tasks such as the research and design of multiple drafts and our final business plan booklet, storyboards to visual our television advertisement concept, packaging design and rendering of examples (as seen here), logo design and branding as well as pitching our business plan and product.

The other members of my team were Jenni Ta, Esther Duinker and Becky George.